Entrepreneurial Private Equity
Investors in European Growth Companies
We invest in Primary and Secondary Deals
Seafort Advisors is an independent, private equity company with more than 36 years of experience in the industry. It was founded in 2012 with headquarters in Hamburg. Seafort Advisors invests in medium-sized growth companies in the DACH Region.
Our investment approach is the logical next step to address the chances offered by the meanwhile well-developed private equity market in Germany and Europe.
Seafort Advisors aquires J&S Automotive
Hamburg, October 2017
J&S GmbH Automotive Technology was established in 1990 and is a highly specialized technology supplier in the areas of security and shielding systems to the automotive industry. Its customers include leading international manufacturers such as the Volkswagen Group, BMW, Porsche, Daimler, GM and Chrysler. J&S Automotive is not only producing patented high-quality products but is also an innovation partner to its customers with own tooling-production and related know-how.
J&S Automotive has its headquarters in Wustermark near Berlin and operates a state-of-the-art painting and assembly facility in Neuruppin, a tooling production in Breitenbrunn and a subsidiary in Auburn, Alabama, USA.
In October 2017 funds advised by Seafort Advisors acquired the majority stake in J&S Automotive. The founder of J&S Automotive Mr. Norbert Janz remains a significant shareholder and continues to run J&S Automotive as CEO.
Seafort Advisors passes on Avedo to Ströer SE
Hamburg, October 2017
Seafort Advisors and the management team sold its shares in Avedo Group, a leading telesales and dialogue-marketing specialist, to Ströer SE & Co. KGaA. The management team will continue to lead Avedo’s operating business moving forward.
Avedo Group’s business is focused on telesales and dialogue marketing. The Company records over 30 million leads annually and offers expertise in twelve industries, in particular telecommunications, energy, IT, tourism, multimedia and e-commerce. With double-digit annual growth rate, Avedo is one of the fastest growing providers in the industry expecting to generate total revenues of over € 60 million in 2017. The Company employs about 1,850 employees at six different locations in Germany.
As a leading digital multi-channel media company, Ströer Group offers individualized and fully integrated premium communications solutions. The Company delivers them through the advertising media based on out-of-home media and online advertising formats. With consolidated revenue of c. € 1.1billion the M-DAX listed company is one of the largest providers of outdoor and online advertising in Europe. By acquiring Avedo and moving into the area of performance-oriented dialogue marketing, Ströer Group has added an additional channel to its portfolio and, in doing so, has expanded its own sales activities.
Seafort Advisors GmbH sold its majority stake in Dieter Braun GmbH to Deutsche Beteiligungs AG (DBAG).
Hamburg, February 2017
Dieter Braun GmbH (www.kabelkonfektion.com) is a specialist and solution provider for cable assembly and lighting technology in the automotive industry. The cables are either used in electrical modules such as the switches of a multi-function steering wheel or to connect such modules to the main wiring harness in the vehicle. Another of their focuses is interior lighting.
The company is highly appreciated by its customers in the automotive supply industry for its quality service delivering efficient solutions even with small to medium-sized units with above-average complexity and variable lead-time. Since it’s founding in 1993, Braun has grown considerably. Over the past seven years, an annual turnover of an average of 19 per cent has been achieved. The company is present at the main production sites of its customers: In addition to the headquarters in Bayreuth, it also operates in the Czech Republic, the Ukraine, Mexico and China. Dieter Braun GmbH employs approximately 1,500 people. The company benefits from electrical and electronic components being used more and more in vehicles, as well as from the trend towards outsourcing of production by OEMs and suppliers. With various applications, it has positioned itself in the future field of e-mobility.
“Over the past few years, we at Seafort have given Dieter Braun GmbH every kind of support to serve the ever increasing demand for cable products and to ensure the high quality and reliability of delivery. Now it is time to transfer the company to a larger owner, which will enable this growth in the future. DBAG has all the requirements to do so,” says Patrick Hennings-Huep, Partner of Seafort Advisors.
Seafort Advisors GmbH is an independent private equity company and was founded in 2012 with headquarters in Hamburg. In the transaction, Seafort has received substantial support from Raymond James, CMS Hasche Siegle and Ernst & Young.
Seafort acquires "Avedo" and "Die Jobmacher"
Hamburg, February 2016
Seafort acquires a majority stake in Avedo GmbH. Avedo is a fast growing dialog marketing specialist with activities throughout Germany that specializes in lead management, telemarketing and telesales as well as business process outsourcing (BPO). Avedo currently employees more than 1500 employees at its sites in Leipzig, Rostock, Cologne and Munich.
Seafort acquires DIE JOBMACHER. Jobmacher is a premier personnel services provider (“PSP”) operating a network of 13 branches throughout Germany with a clear focus on higher skilled temporary employees. With more than 600 employees and many blue chip companies throughout Germany Jobmacher continues to expand rapidly.